How to tell if your startup will be successful – The Metrics you need to start measuring right now

When talking about startups with founders, employees and investors all you hear is about how this idea will disrupt the market and change the way people live. At least officially everybody will tell you that they are 100% sure that their company will be a success due to the best technology, team and execution.¬†Statistics tell…

You are responding wrong to Customer Complains – what works and what doesn’t, backed by Science

So much can go wrong when interacting with customers. See famous examples like the recent raise of an anti-aids drug by 5000% by Martin Shkreli and his rude attitude towards the customers and press? Or how badly Firestone dealt with its possible deadly tire failures in 2000? Especially when customers show their dissatisfaction by complaining…